TikTok has become a vital platform for reaching young, energetic audiences, with over a billion users globally. It’s not just for viral dances — TikTok advertising offers businesses a powerful way to boost brand awareness and drive sales.
Why Advertise on TikTok?
High Reach: Gen Z and Millennials dominate TikTok, making it perfect for brands targeting these demographics.
Engagement: Users spend about 90 minutes daily on the platform, increasing the likelihood of ad interaction.
Creative Freedom: From short videos to branded challenges, The Think can leverage TikTok's dynamic formats for maximum impact.
Targeting Power: The platform offers precise targeting by age, location, interests, and more, ensuring your ads reach the right audience.
Affordability: TikTok ads can be more cost-effective than those on Facebook or Instagram, with the potential for organic reach and viral content.
Steps to Set Up TikTok Ads
Sign Up: Create a TikTok Ads Manager account.
Select Objective: Choose from Awareness, Consideration, or Conversion objectives.
Define Audience: Use TikTok’s targeting tools to specify age, gender, location, and interests.
Choose Format: Options include In-Feed Ads, Brand Takeover, TopView, Branded Hashtag Challenges, and Branded Effects.
Budget & Schedule: Set daily or total budgets, and pick the times your ad will run.
Ad Creation: Use TikTok’s tools or upload custom content.
Monitor Performance: Track results in real-time and adjust your strategy for better results.
TikTok Advertising Costs in the UK
CPM: £5-£10 for 1,000 impressions.
CPC: Around £0.10-£0.30.
Minimum Budget: Campaigns typically start at £500-£1,000.
Format Costs: Brand Takeover ads can cost up to £40,000 per day, while Branded Hashtag Challenges start around £100,000.
Best Tips for TikTok Ads
Keep it Short: Ads of 9-15 seconds work best.
Be Authentic: TikTok users value genuine, unpolished content.
Follow Trends: Incorporate trending sounds and challenges to boost relatability.
Use Captions: Since most users watch on mute, ensure your message comes across clearly with text overlays.
A/B Testing: Experiment with different ads to see what resonates with your audience.
TikTok Ad Specs to Know
In-Feed Ads: 5-60 seconds (9-15 recommended), 720×1280 resolution, .mp4 format, up to 500 MB.
Brand Takeover: 3-60 second videos, 1080×1920 resolution.
Branded Effects: Up to 2MB, .png or .jpg format.
Ready to boost your brand on TikTok? If you’re looking for expert guidance to make the most of your TikTok ads, reach out for support and take your campaigns to the next level!
