RDI x The Think
RDI is one of the UK's leading tax incentive companies on behalf of UK businesses and private clients. They help their clients claim tax relief from government schemes to fuel further growth. To date, RDI has helped to deliver over £200m to its customers and we at The Think have played a pivotal role in ensuring that the company has cemented itself as one of the 'Top 4' within the specialist tax advisory sector.
Work Delivered
Identity & Branding
Website Design & Development
SEO
Copywriting
Digital Marketing
OOH Advertising
Social Media Management
CRM Setup & Management
Graphic Design & Print
Sector
Accounting & Tax
Year
2022
2023
2024
The Think achieved a 10X Return on Ad Spend for RDI in the first year
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RDI partnered with The Think to modernise the business and execute a comprehensive digital and analog transformation. First, we started with a redesigned website capable of engaging a broad spectrum of clients, from SMEs to larger enterprises and individual/private clients. While RDI had historically catered primarily to smaller clients, the company aimed to expand its customer base to include higher-revenue organisations. To achieve this, a revamped digital presence was essential to attract and appeal to this new target market.
RDI engaged us to create a high-impact outdoor advertising campaign designed to elevate their brand and target a larger client base. Working in collaboration with Zoopla, Crystal Palace Football Club and Alto Houseful's in-house marketing teams, our design team at The Think developed eye-catching creative concepts. Our partnership with Global, the UK's leading media firm enabled us to secure prime advertising spots across London's iconic outdoor spaces, including a prominent position in Canary Wharf.
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Summary
The Think has been an integral partner to RDI since 2022. Our collaborative journey began with a comprehensive assessment of RDI's brand identity, digital footprint, and marketing strategy. Based on these insights, we developed a tailored plan to elevate their brand, expand their market reach, and drive revenue growth.
In 2023, RDI appointed The Think as their exclusive marketing agency, solidifying our partnership. Since then, we have successfully executed a wide range of marketing initiatives, including brand development, website design and development, SEO, content creation, digital advertising, social media management, and traditional advertising. Our integrated approach has yielded impressive results, such as generating over £10 million in revenue through Facebook, Instagram, and Google lead generation in the first year.
The Think delivered exceptional results in UGC digital marketing and across paid media advertising, generating over £10 million in revenue through Facebook, Instagram, and Google lead generation within the first year.
By leveraging user-generated content and targeted paid advertising, we were able to build strong brand awareness and engagement, ultimately converting a substantial number of leads into paying customers. Our data-driven approach allowed us to optimise campaigns in real-time, ensuring maximum efficiency and effectiveness.
The Think’s design team crafted a comprehensive visual identity system for the client. This included an in-depth corporate guide, a detailed employee handbook, and specialised product guides for services such as R&D tax credits, stamp duty tax relief, and land remediation relief. By creating clear and consistent design templates, we streamlined the production of essential marketing and internal communications materials. Our work extended to regulatory and compliance documentation, ensuring both clarity and visual appeal. This holistic design approach strengthened the client’s brand presence and operational efficiency.
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Results
200k
ad spend
10m
return on ad spend
2k+
customers acquired
Partnered
with Zoopla, Alto by Houseful, Crystal Palace FC, Millwall FC, The Queen's Club, Accountex +
See our latest project: Your Street x RDI
