Monetae x The Think
Monetae was founded in 2019 with the goal of transforming financial services for a globally connected world. Based in London and Cardiff, they empower over 3,000 businesses with funding solutions, FX risk management, payments, and treasury services. For individuals, Monetae provides seamless and cost-efficient currency transfers, simplifying the process of sending money overseas. Their mission is to deliver a friendly and approachable value-led service and to enhance the global needs of our clients through offering secure and innovative financial transactions.
Work Delivered
Identity & Branding
Website Design & Development
SEO
Copywriting
Digital Marketing
Social Media Management
CRM Setup & Management
Graphic Design & Print
Sector
Financial Services
Year
2024
Our smart SEO strategy has helped Your Street organically rank for all major 'property market' keywords.
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Web Design & Development
Your Street, a leading provider of property funding solutions, underwent a significant transformation with The Think's guidance. The company, previously known for its corporate image and limited product offerings, aimed to expand its reach and cater to a broader range of customers within the property market.
To achieve this, The Think was given complete creative freedom to redesign Your Street's brand and website. We modernised the company's image, adopting a more tech-focused and friendly aesthetic. By incorporating ample whitespace and a clear, conversational tone, we made the website easier to navigate and understand.
We also restructured Your Street's offerings into four distinct sections: Fund, Manage, Sell, and Partner. This comprehensive approach ensures that every client, regardless of their specific needs or involvement in the property market, can find a suitable solution.
SEO
Within just 12 months, The Think successfully launched Your Street to the top of Google search results for relevant property sector keywords.
By implementing advanced technical SEO and optimising Your Street's online presence through adopting an omnichannel strategy, we significantly increased their visibility and organic traffic. This approach not only boosted their brand authority but also drove a substantial increase in qualified leads and conversions.
Before
After
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Graphic Design & Print
The Think's design team transformed Your Street's brand identity with a comprehensive visual overhaul. We created a cohesive brand style guide that encompassed everything from corporate stationery to employee handbooks and product guides for services like business funding, bridging loans, development finance, rent guarantee schemes, property insurance, and a whole host more.
To appeal to a broader audience, we adopted a more approachable and friendly tone while maintaining a professional demeanour. Our design approach emphasised clarity, consistency, and a clean, modern aesthetic. By streamlining the production of marketing and internal communications materials, we not only enhanced Your Street's brand image but also improved operational efficiency.
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Results
40k+
subscribers acquired
3m
return on ad spend
Top 5
organically ranked for main sector-related keywords
Rebrand
complete rebrand and redesign ready to relaunch Q4 2024
Summary
Your Street underwent a complete rebrand and redesign to expand its reach and appeal to a wider audience within the property market. The Think was given full creative control to modernise the company's image, transforming it from a corporate entity to a more tech-focused and approachable brand to help accommodate all types of property-related customers.
Key changes included:
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Visual overhaul: A new, modern aesthetic was adopted, incorporating a friendlier tone and ample whitespace for improved readability
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Brand identity: The company's overall identity was refreshed to better align with its updated image and target audience
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Website redesign: A user-friendly website was created, emphasising clarity and navigation
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Product structure: The product offerings were reorganised into four distinct sections: Fund, Manage, Sell, and Partner, catering to a broader range of clients
These changes successfully positioned Your Street as a more accessible and comprehensive provider of property funding solutions, enabling the company to attract a wider customer base and drive growth.
